Want to know what some of our @EvoEmerging 2014 acts have been getting up to since last year's event? Find out here: https://t.co/4bB3gINYaM
Today's second tip is @heaththeband with 'Give Me Over' as featured on @GramophoneRings & @crackintheroad : http://t.co/5pDvpxdVrV
Our second tip of the day is @heaththeband with their debut single 'Give Me Over': http://t.co/SbJVTpyLEv Words @TCDowman Tip @killingmoon
Our first tip on the blog today is @victoriesatsea with their new track 'Up': http://t.co/HaABtwVMaR… Words @_Teggs Tip @tom_amazing
We've got two tips lined up for you today. First up are @victoriesatsea with 'Up': http://t.co/vRPbCiG2R2 Words @_Teggs Tip @tom_amazing
If you missed it earlier, @fwnspts are next up on the blog with 'New Sense': http://t.co/kJwHrJYz2a… Words @political_poly Tip @laura_eley
Punk rockers @fwnspts are this week's latest tip with their track 'New Sense': http://t.co/8nfoVHg3Mi Words @political_poly Tip @laura_eley

Generator Business Support Opportunities

Through the business growth programme Generator and our partners provide over 250 interventions each year for the commercial, creative and digital industries.
From Conferences, Networking, Masterclasses, Workshops and the Interim Director Scheme to Showcasing, Legal Clinics, IP Licensing and Export advice.

  • FFWD Production Course 1of 6

    3 Feb

  • Selling Direct to Fans Masterclass

    10 Feb

  • Digital Union: SF Trade Mission

    2 Mar

  • Digital Music Marketing Masterclass

    25 Mar

FFWD Production Course 1of 6

03-02-2015 17:00




Start date: First Course Begins 3rd Feb 2015
Session Times: Tuesdays and Thursdays 5pm-9pm
Location : Our custom space inside Gateshead Old Town Hall
Cost: FREE
Who’s it for: Young People (16-24)
How to apply to take part: Please fill in the short form at the bottom of this page

FFWD is looking for dedicated young people (16-24) with an existing interest in produced electronic music and a passion to learn. A basic experience of music production software would be beneficial but not absolutely essential. All stylistic preferences will be considered from HipHop , Electronica and Drum n Bass, to House , Techno and Dubstep, and the skills you develop can be applied to your preferred style while working alongside Pop, Urban and Electronic music experts.

“This is a brilliant opportunity for anyone wanting to develop their interest in producing music on a professional level.”
-Smoove (Smoove & Turrell)

Led by Mark Lowry (Shindig) and Smoove (Smoove and Turrell), FFWD will provide entry points to aspiring electronic music producers and vocalists who will get the opportunity to build, mix and record new tracks, set-up new collaborations, receive mentorship, secure performance opportunities and identify industry pathways.

You will get the opportunity receive support and advice on:

  • Equipment
  • Effects
  • Sampling
  • Groove
  • Working with Room Acoustics
  • Synthesis
  • Arrangment
  • Music Theory
  • Preparing Tracks to be Release Ready

Production courses lasting last 6 weeks, will run throughout 2015 and while there will be no cost to participate, spaces will be extremely limited. Also, as part of Generator ‘s search for individuals who show commitment, ability and potential, there will be an extension to these 6-week courses where exceptional participants will be selected to receive shorter, more intense support. This will include one-on-one tuition alongside full campaign and release support.

FFWD will be linked intrinsically to the industry with high profile producers and songwriters delivering 12 masterclasses throughout the year where they will offer insights into their own work, and creative processes but most importantly, offer information on their individual routes into the industry.  Producer and Course leader Mark Lowry (Shindig) agrees, adding:

“If you’re serious about your music and production then this course is a must”

APPLY NOW by filling in the following DETAILS:

Your Name (required)

Your Email (required)

Contact Number (required)


Your Message

View event and register

Selling Direct to Fans Masterclass

10-02-2015 18:00 Loft Music Studios

Wondering exactly what direct-to-fan strategy is and how it can work for you? Looking to build your fan following and convert it into sales? Then this is the masterclass for you.

As a follow up to the highly informative Direct-to-Fan insight presentation at Music Futures, Generator are pleased to welcome Jessie Scoullar (Wicksteed Works) back for a more in-depth look at the platforms and strategies available to artists to sell music, merchandise and tickets direct to fans.

Having a direct marketing plan is vital to maximising the success of an artist, but it can be confusing to know where to start. Generator’s masterclass will provide you with the opportunity to come and learn the basics of direct-to-fan from an expert practitioner, and find out how to develop a strategy for yourself.

Jessie Scoullar cut her teeth in the world of direct-to-fan with 3 years in the fast-paced environment of Topspin’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós and Paul McCartney.

The interactive workshop will include:

  • A review of common direct-to-fan goals
  • An in-depth look at the building blocks of an effective email strategy
  • A framework for finding your best fit platform

Places at this event are priced at £59 per place, or FREE OF CHARGE for artists or businesses from the North East of England, thanks to our ERDF funding.*

*County Durham, Northumberland, Tees Valley, Tyne & Wear

View event and register

Digital Union: SF Trade Mission

02-03-2015 00:00

Digital Union the North East’s digital network, have organised a trade mission to San Francisco, for eligible SME’s in the Games and associated digital industries.

Taking place from 2-6 March 2015, the trade mission will assist companies that would like to explore market opportunities in San Francisco, and have secured grant funding of up to £1,000 for each eligible SME, to support their travel and accommodation costs.

Primarily, the trade mission is being centred around GDC Conference, which takes place annually in San Francisco and provides an excellent platform for those companies operating in the fields of gaming consoles, online gaming, mobile, handheld devices, smartphones, tablet devices, VR and AR. However, for those SME’s not interested in attending GDC, please do still get in touch to discuss your visit priorities and aims.

As part of the trade mission, Digital Union will ensure that companies participating receive a full pre-visit briefing (including relevant market sector information), along with an opportunity to meet with the other companies attending.

During the market visit, Digital Union will provide a number of other added value activities (including a networking event) to support the companies in attendance.

About GDC 2015

GDC attracts over 24,000 attendees, and is the primary forum where programmers, artists, producers, game designers, audio professionals and business decision-makers gather to exchange ideas and shape the future of the industry.

This market defining conference features over 400 lectures, panels, tutorials and round-table discussions on a comprehensive selection of game development topics taught by leading industry experts.

In addition, the GDC expo showcases all of the most relevant game development tools, platforms and services helping to drive the industry forward. The conference also features the seventeenth annual Independent Games Festival, the longest-running and largest festival relating to independent games worldwide, where original games compete for the attention of the publishing community, and the fifteenth annual Game Developers Choice Awards, the premier accolades for peer-recognition in the digital games industry.

Grant Funding

The £1,000 grant funding is available for eligible SME’s who have not previously received funding through UKTI or participated in the Passport to Export & Gateway to Global programmes. The grant covers travel and accommodation costs (not expo or marketing), and is paid upon completion of the market visit and submission of receipts.

How to Apply

If you are interested in attending, please contact Marissa Brindley for further information and to check grant funding eligibility.

View event and register

Digital Music Marketing Masterclass

25-03-2015 10:00 Blast Studio

Back by popular demand, Generator’s Digital Marketing Masterclass features insight and practical advice from special guest Lucy Blair, who’s created award-winning campaigns for artists including Example, DJ Fresh and Wretch 32.

Whatever type of music business or artist you are, social networking and direct-to-fan online tools are integral to your approach. For a start, they are mostly free, and are used every day by almost everyone. Online marketing and promotion offers you easy access to your target audience, but maybe there are better ways to do it, or maybe better ways to use them.

Our Digital Marketing Masterclass will take a detailed look at the online tools available and offers practical, bespoke advice to you through expert tuition and group case studies and practical tasks, covering key digital marketing and promotion tools, communicating effectively on Facebook and Twitter, making the most of video content, how to build your fan or customer base, managing mailing lists, how to analyse your Facebook and digital data, and take advantage of it.

About Lucy Blair

As Director at digital marketing agency Motive Unknown, Lucy delivers strategic digital marketing consultancy and campaigns for music clients including Sony RED, Houndstooth, BMG Chrysalis and Brownswood Recordings, and artists including The Charlatans, Etienne de Crecy and Jack Savoretti.

Lucy started her music career at Ministry of Sound, where as Digital Marketing Manager she developed digital platforms and technologies for the Ministry of Sound, Hed Kandi and Speakerbox brands, record labels and events, and created award-winning campaigns for artists including Example, DJ Fresh and Wretch 32.

Limited places available, please register interest via the link above.

Places at this event are priced at £79 per place, or FREE OF CHARGE for artists or businesses from the North East of England, thanks to our ERDF funding.*

*County Durham, Northumberland, Tees Valley, Tyne & Wear

View event and register