Today's #TippingPoint downtempo beauty is from Twitterless singer/songwriter Rhett Nicholl @CITRBen @Stallion_Barley
Ltd places left on Investor Ready workshop. Great chance to pitch to investors for real money. Are you ready?
Generator reveals Music Futures conference speakers | Music Week
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We've just released a new batch of speakers for our #MusicFutures conference, head to for details and booking info
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Generator Business Support Opportunities

Through the business growth programme Generator and our partners provide over 250 interventions each year for the commercial, creative and digital industries.
From Conferences, Networking, Masterclasses, Workshops and the Interim Director Scheme to Showcasing, Legal Clinics, IP Licensing and Export advice.

  • Digital Development Day

    24 Sep

  • Prepare and Pitch Event

    25 Sep

  • Starting a Music or Creative Business Masterclass

    27 Sep

  • UX Day

    9 Oct

  • Electronic Music Production Masterclass

    18 Oct

  • Music Futures Conference 2014

    6 Nov

  • Business of Electronic Music

    13 Nov

Digital Development Day

24-09-2014 10:00 Generator

Generator’s Digital Development Day is aimed at music and wider creative businesses, and designed to assist in developing your digital presence. The day will offer intense insight into optimising your online presence and social media strategy, with delivery being interactive and step-by-step as you navigate your way on your laptop to ensure you gain the maximum from the course.

We will cover everything you need to know from domain names and hosting, to uploading and maintaining your content. This is a practical session and at the end of the day you will come away with a fully functioning customised website which will help attract new fans and customers, keeping you ahead of the game in the digital marketplace.

To ensure attendees get exactly what they need from the sessions, places are limited to 6 per session. However, we will be running further sessions regularly throughout the year.

Places at this event are priced at £79 per place, or FREE OF CHARGE for artists or businesses from the North East of England, thanks to our ERDF funding.*

To apply for your place on 24th September or a following session, click the ‘Register’ button above and complete the webform.

*County Durham, Northumberland, Tees Valley, Tyne & Wear

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Prepare and Pitch Event

25-09-2014 09:30 Gateshead International Business Centre

Is your digital business ready for investment?

Find out at our one day workshop packed full of industry gurus. With a mixture of learning and panel Q&A you will have the opportunity to speak directly with mentors, investors and successful entrepreneurs to help you decide and prepare for investment, followed by an amazing opportunity to pitch to a live panel of investors within a month.

Generator, in association with Digital Union and Secret Sauce, are proud to present this exclusive Prepare and Pitch opportunity at Gateshead International Business Centre on 25th September - with live pitch sessions on 9th and 23rd October in front of fund management company Rivers Capital.


The day starts off with a key note address from local entrepreneur, Jonathan Grubin, founder of SoPost and successful recipient of a round of investment over £350,000. Chat with Jonathan to find out how he made the decision to raise investment and what it meant to his business.

During the course of the workshop you will receive top tips on how to write the best business case, be introduced to investment and what it means to your business, learn how to pitch perfectly and find out about other funding opportunities within the region.
Time for reflection at the end of the day, general chat with all the gurus and decide if you would like to pitch on 9th or 23rd October depending your readiness. Remember you can have the assistance of the guru of your choice, to get you and your business investor ready.


Rivers Capital are providing the live investment panel on the 9th and 23rd October. After a 10-15 minute pitch the panel will have a 5 minute Q&A session, if necessary. Businesses, if successful, will receive offer letter within the week. This really is prepare and pitch for real!


Places at this event are of high value, but thanks to Generator’s ERDF funding we can offer spaces FREE OF CHARGE for creative businesses from the North East of England.* Spaces are limited, so businesses seriously thinking of investment should sign up now.


*County Durham, Northumberland, Tees Valley, Tyne & Wear


Key Note – Jonathan Grubin

Founder & CEO of SoPost. Jonathan has 10 years’ experience of early-stage businesses, having launched his first venture at the age of 14. Jonathan was named as the youngest ‘Rising Star and Future Leader’ in a Journal guide to North East England, and dropped out of university in 2009 to take the enterprising journey full-time.

SoPost combines the power of product sampling with personal recommendations to help brands drive trials in a highly targeted way. Its technology allows consumers to send physical items to their friends via social media. The company was founded in 2012 and works with leading brands, including Britvic, Liz Earle Beauty Co and Bare Escentuals. SoPost has offices in London and Newcastle and is backed by Northstar Ventures, amongst a number of high calibre angel investors.

Mike Ormesher, an entrepreneurial Software Company executive with over 25 years of experience in the sector. Mike has founded and raised funds for a number of software organisations including e-tempest, Smart Approach Group & CODA Group. He understands first hand, the stresses and strains of self-funding young ambitious technology businesses, raising Angel funding, VC finance and on to London Stock Exchange floatation.

Pete Watson, has a wealth of experience in seed and early stage fundraising where he led his own consultancy Sherpa. In recent years Pete has joined one of his clients – AtlasCloud a national hosted desktop business where he leads the team as CEO. Pete continues to raise funds both from regional funds as well as angel investors. He mentors on programmes such as Ignite100, therefore understands what a good proposition and business case needs to look like if it’s going to interest investors.

Dave Gibson, Director at Blu Sky. A chartered accountancy practice that deals in providing financial and business services to SME’s specifically in the Digital & Creative sector. Proud to be part of some of the finest business support programmes in the North East. Blu Sky are official sponsors of Digital Union, the largest digital and commercial creative network in the North East. Sponsors of Campus North, an incubator space for digital startups which forms part of the Ignite100 accelerator programme. Last but not least, they collaborate with the GrowthAccelerator business support service, which works to provide businesses with a support framework to help build a successful growth strategy.

Joan Louw, Access to Finance Growth Manager for Grant Thornton LLP, who provide the unique GrowthAccelerator service led by some of the country’s most successful growth specialists helping business to find new connections, new routes to investment and the new ideas and strategy you’ll need for your business to achieve its full potential.

Damian Baetens, Transmit Startups. Based in Gateshead in the North East of England Transmit Start-Ups provides business support, finance and mentoring to start-up businesses throughout the UK, mainly within the creative and digital sectors. It has assisted over 400 businesses with £3million in loan finance under the Government’s Start-Up Loans scheme and it also delivers a number of start-up and high growth programmes.

Rivers Capital and NorthStar Ventures
Throughout the day in every session there will be representatives from Rivers Capital and NorthStar Ventures. A great opportunity to hear firsthand what investors are looking for.

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Starting a Music or Creative Business Masterclass

27-09-2014 10:00 Dance City

Generator are pleased to be providing an essential masterclass for anyone looking to set up a music or creative-based business in the North East.

Setting up any business is a very exciting yet daunting time so this workshop will give you a good overview of why you should go into business, what you need to do to get things rolling and how to grow.

The days will be broken down into 4 areas:

THINKING – why go self-employed, what makes a great entrepreneur, what does a business person do all day?
STARTING – different types of self-employment, where to get help, business plan versus business canvas
IMPROVING – how to keep customers happy, innovation, sales and marketing, digital marketing
GROWING – how scalable is your business, types of funding, keeping your business lean and mean!

Throughout the day you will get the chance to distil your business ideas down into a Creative Business Canvas, instead of a long, boring business plan!

We will have guest speakers who have recently set up their own music and creative businesses so will get a chance to ask them questions about their experiences.

Places at this event are priced at £79 per place, or FREE OF CHARGE for pre-starts or new creative businesses from the North East of England*, thanks to our ERDF funding.

To register your place on the 27th of September, click the ‘Register’ button above and complete the webform.

*County Durham, Northumberland, Tees Valley, Tyne & Wear

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UX Day

09-10-2014 09:30 The Castle Gate

Following the success of last year’s initial UX Day, Generator and Digital Union are teaming up again to bring you a second EXTRA special UX Day.

Taking place on 9th October at The CastleGate this User Experience day brings you a range of expert speakers who will share their insights into the principles of great UX design.

The event will be hosted by Ben Mawhinney, Co-founder of digital product designers & developers The App Chaps.

The event will draw from some of the best UX experts in the UK to gain valuable insights into what “GREAT” actually looks like.

The full programme will be announced shortly, and the session will include opportunities for networking, along with lunch and refreshments.

Guests so far confirmed include:

Andrew Spooner – Creative Technologist & UX Evangelist, Microsoft, UK
Lee Duddell – Founder and UX Director of WhatUsersDo.
Chris Petty – Lead Designer UI & UX Tellybug Ltd
Jon ParkerSpace Labs, Media City
along with speakers from the UX team behind Virgin Money and more

The event will also be followed by a fun drinks party and pizza!

To sign up for this FREE event go here

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Electronic Music Production Masterclass

18-10-2014 10:00 Loft Music Studios

Generator are delighted to announce a two-day Electronic Music Production Masterclass, an essential weekend of dance and electronic production from Trafik, at their musical home, Loft Studios.

We are offering a very limited 8 places to this exclusive course, where attendees will spend two intensive days in a real studio environment receiving practical insight into production through hands-on delivery.

Attendees will have the chance to ask questions, be involved in in-depth discussions about recording practices, techniques, business and approaches, and also make new contacts within the local production circuit.

Over the two days, we will cover:

  • Programming & Constructing Beats
  • Beats & Basslines
  • Synth Lines and Sounds
  • Editing & Effecting
  • How To Make Money From Dance Music
  • Presenting Your Music to Labels
  • Sync Suitability
  • Royalties
  • Electronic Music Mixing Techniques

Spaces at this event are limited and priced at £249 per place, or FREE OF CHARGE for producers from the North East of England, thanks to our ERDF funding.*

To apply for your place on 18th & 19th October, click the ‘Register’ button above and complete the webform, successful applications will be notified in due course.

*County Durham, Northumberland, Tees Valley, Tyne & Wear

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Music Futures Conference 2014

06-11-2014 10:00 BALTIC Centre for Contemporary Art

Now in its 4th year, Generator are delighted to announce that Music Futures Conference is back for another instalment on Thursday 6th November 2014. Music Futures has established itself as one of the UK’s leading music industry conferences, providing a platform to discover the latest developments, with the leading lights in the business sharing the latest thinking in the sector. Music Futures explores how all this will shape our digital music future.

We will soon be announcing details of the music industry luminaries, who will be dispersed across the day participating in enlightening panels, insightful presentations and interactive discussions.

Having found its home at the iconic BALTIC Centre for Contemporary Art as part of the creative and cultural backdrop of Gateshead Quays, Music Futures has quickly become the autumn gathering of innovative musicians & producers, leading labels, digital music analysts, streaming services, forward thinking publishers and industry trade organisations who are looking to secure future opportunities and establish new directions.

For details on how to book your place and the latest information on speakers etc. please visit our microsite –

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Business of Electronic Music

13-11-2014 17:00 Loft Music Studios

We’re proud to bring you a wide ranging events, and our Business of Electronic Music evening class is no different. It will provide essential business advice and knowledge to producers of any music which can pigeonholed as dance or electronic. Hosted by selfmade men Trafik, at their musical home, Loft Studios, the evening will cover…

  • How to make money from dance music
  • Presenting your music to labels
  • Releasing your own music
  • Sync suitability
  • Royalties available to producers
  • Promoting yourself and building an audience

Spaces at this event are limited and priced at £49 per place, or FREE OF CHARGE for producers, artists and businesses from the North East of England, thanks to our ERDF funding.*

To book your place, click the ‘Register’ button above and complete the webform.


*County Durham, Northumberland, Tees Valley, Tyne & Wear

View event and register