RT @taggames: Congrats to Nina, Head of BusDev at Tag Games, who was announced in the top 100 Women in Games http://t.co/Joar7N8dNr http://…
RT @ClubFandango: THURS 5 FEB @SebrightArms Tipping Point Showcase #3 @WIDE_SKIES / @KeepBreathingUK +Special Guests £5: http://t.co/qg0I…
Thursday's tip on the blog is @PrettyViciousUK with their tremendous debut single 'Cave Song': http://t.co/HyqZujCfnC
Here's a rollicking number from Welsh rockers @prettyviciousuk: http://t.co/X48N4QE8PZ Words @CITRBen Tip @_junk_city
RT @AskMePR: @GeneratorNE Beth Orton is mentoring female artists to initiate conversation on #womeninmusic. Can you share plz?:) http://t.c…
If you missed it last night, here's another link to this week's Tipping Point mailout: http://t.co/rabK4CpC7Z
Fans of @BombayBicycle might want to check out Brighton three-piece @joelpetermusic's latest track 'Chase You Down': http://t.co/hssF7Bhom3

Generator Business Support Opportunities

Through the business growth programme Generator and our partners provide over 250 interventions each year for the commercial, creative and digital industries.
From Conferences, Networking, Masterclasses, Workshops and the Interim Director Scheme to Showcasing, Legal Clinics, IP Licensing and Export advice.

  • Funding Your Creative or Digital Business

    26 Jan

  • Digital Development Day

    28 Jan

  • FFWD Production Course 1of 6

    3 Feb

  • Selling Direct to Fans Masterclass

    10 Feb

  • Digital Music Marketing Masterclass

    25 Mar

Funding Your Creative or Digital Business

26-01-2015 17:00 Dance City

Generator, in association with Transmit Start-Ups, Creative Industry Finance, NorthStar Ventures and NBSL, are running an event on the Monday 26th January 2015 at Dance City in Newcastle.

Sponsored by Ward Hadaway, the event will host speakers from key providers of finance and business support for the creative sectors in England. They will all have the chance to provide you with an overview of the funds they manage and/or the support that they offer.

The event is totally free and each of the five organisations will speak for 10 minutes, followed by a Q&A for anyone that has any questions and a panel discussion. Afterwards, there will be a chance to network and a free drinks provided by Ward Hadaway. To register your interest in attending go here.

The full schedule:

5.30pm – Registration
6.00pm – Introduction to the evening
6.10pm – Transmit Start-Ups – Finance and mentoring for pre-start and new businesses under 24 months old.
6.20pm – Creative Industry Finance – Finance and business support for businesses that have been trading for 18 months or more.
6.30pm – NorthStar Ventures – Finance support for building successful high-growth businesses.
6.40pm – NBSL – North East Business Support Fund, £1400 towards business improvement projects in North East
6.50pm – Generator – Business support programmes, workshops, coaching and events for music, digital and film businesses.
7.00pm – Panel discussion and Q&A – the panellists will discuss what they are looking for in businesses, how entrepreneurs can access their services and the application process.
8.00pm – Networking and drinks
9.00pm – Close


View event and register

Digital Development Day

28-01-2015 10:00 Generator

Generator’s Digital Development Day is aimed at music and wider creative businesses, and designed to assist in developing your digital presence. The day will offer intense insight into optimising your online presence and social media strategy, with delivery being interactive and step-by-step as you navigate your way on your laptop to ensure you gain the maximum from the course. It is essential that each attendee brings a laptop, if this is not possible Generator do have several available to use on the day, but this will have to be arranged in advance.

We will cover everything you need to know from domain names and hosting, to uploading and maintaining your content using WordPress as a content management system. This is a practical session and at the end of the day you will come away with a fully functioning customised website which will help attract new fans and customers, keeping you ahead of the game in the digital marketplace.

To ensure attendees get exactly what they need from the sessions, places are limited to 6 per session.

Places at this event are priced at £79 per place, or FREE OF CHARGE for artists or businesses from the North East of England, thanks to our ERDF funding.*

*County Durham, Northumberland, Tees Valley, Tyne & Wear

View event and register

FFWD Production Course 1of 6

03-02-2015 17:00




Start date: First Course Begins 3rd Feb 2015
Session Times: Tuesdays and Thursdays 5pm-9pm
Location : Our custom space inside Gateshead Old Town Hall
Cost: FREE
Who’s it for: Young People (16-24)
How to apply to take part: Please fill in the short form at the bottom of this page

FFWD is looking for dedicated young people (16-24) with an existing interest in produced electronic music and a passion to learn. A basic experience of music production software would be beneficial but not absolutely essential. All stylistic preferences will be considered from HipHop , Electronica and Drum n Bass, to House , Techno and Dubstep, and the skills you develop can be applied to your preferred style while working alongside Pop, Urban and Electronic music experts.

“This is a brilliant opportunity for anyone wanting to develop their interest in producing music on a professional level.”
-Smoove (Smoove & Turrell)

Led by Mark Lowry (Shindig) and Smoove (Smoove and Turrell), FFWD will provide entry points to aspiring electronic music producers and vocalists who will get the opportunity to build, mix and record new tracks, set-up new collaborations, receive mentorship, secure performance opportunities and identify industry pathways.

You will get the opportunity receive support and advice on:

  • Equipment
  • Effects
  • Sampling
  • Groove
  • Working with Room Acoustics
  • Synthesis
  • Arrangment
  • Music Theory
  • Preparing Tracks to be Release Ready

Production courses lasting last 6 weeks, will run throughout 2015 and while there will be no cost to participate, spaces will be extremely limited. Also, as part of Generator ‘s search for individuals who show commitment, ability and potential, there will be an extension to these 6-week courses where exceptional participants will be selected to receive shorter, more intense support. This will include one-on-one tuition alongside full campaign and release support.

FFWD will be linked intrinsically to the industry with high profile producers and songwriters delivering 12 masterclasses throughout the year where they will offer insights into their own work, and creative processes but most importantly, offer information on their individual routes into the industry.  Producer and Course leader Mark Lowry (Shindig) agrees, adding:

“If you’re serious about your music and production then this course is a must”

APPLY NOW by filling in the following DETAILS:

Your Name (required)

Your Email (required)

Contact Number (required)


Your Message

View event and register

Selling Direct to Fans Masterclass

10-02-2015 18:00 Loft Music Studios

Wondering exactly what direct-to-fan strategy is and how it can work for you? Looking to build your fan following and convert it into sales? Then this is the masterclass for you.

As a follow up to the highly informative Direct-to-Fan insight presentation at Music Futures, Generator are pleased to welcome Jessie Scoullar (Wicksteed Works) back for a more in-depth look at the platforms and strategies available to artists to sell music, merchandise and tickets direct to fans.

Having a direct marketing plan is vital to maximising the success of an artist, but it can be confusing to know where to start. Generator’s masterclass will provide you with the opportunity to come and learn the basics of direct-to-fan from an expert practitioner, and find out how to develop a strategy for yourself.

Jessie Scoullar cut her teeth in the world of direct-to-fan with 3 years in the fast-paced environment of Topspin’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós and Paul McCartney.

The interactive workshop will include:

  • A review of common direct-to-fan goals
  • An in-depth look at the building blocks of an effective email strategy
  • A framework for finding your best fit platform

Places at this event are priced at £59 per place, or FREE OF CHARGE for artists or businesses from the North East of England, thanks to our ERDF funding.*

*County Durham, Northumberland, Tees Valley, Tyne & Wear

View event and register

Digital Music Marketing Masterclass

25-03-2015 10:00 Blast Studio

Back by popular demand, Generator’s Digital Marketing Masterclass features insight and practical advice from special guest Lucy Blair, who’s created award-winning campaigns for artists including Example, DJ Fresh and Wretch 32.

Whatever type of music business or artist you are, social networking and direct-to-fan online tools are integral to your approach. For a start, they are mostly free, and are used every day by almost everyone. Online marketing and promotion offers you easy access to your target audience, but maybe there are better ways to do it, or maybe better ways to use them.

Our Digital Marketing Masterclass will take a detailed look at the online tools available and offers practical, bespoke advice to you through expert tuition and group case studies and practical tasks, covering key digital marketing and promotion tools, communicating effectively on Facebook and Twitter, making the most of video content, how to build your fan or customer base, managing mailing lists, how to analyse your Facebook and digital data, and take advantage of it.

About Lucy Blair

As Director at digital marketing agency Motive Unknown, Lucy delivers strategic digital marketing consultancy and campaigns for music clients including Sony RED, Houndstooth, BMG Chrysalis and Brownswood Recordings, and artists including The Charlatans, Etienne de Crecy and Jack Savoretti.

Lucy started her music career at Ministry of Sound, where as Digital Marketing Manager she developed digital platforms and technologies for the Ministry of Sound, Hed Kandi and Speakerbox brands, record labels and events, and created award-winning campaigns for artists including Example, DJ Fresh and Wretch 32.

Limited places available, please register interest via the link above.

Places at this event are priced at £79 per place, or FREE OF CHARGE for artists or businesses from the North East of England, thanks to our ERDF funding.*

*County Durham, Northumberland, Tees Valley, Tyne & Wear

View event and register