The BBC Trust has said the Radio One is falling short of expectations in attracting a younger audience to the station, with the average age of the audience at 30.
The trust published a progress report saying: "Our aim that Radio 1 focuses more clearly on a young target audience so that its median age is within the target age group is still outstanding, although work is under way to address this issue”.
The average age in 2009 was 29, though the trust explains in the report that the increase is due to changes in how Rajar classifies audiences. The station’s target is for a 15-29 year old audience and the trust conducts an in-depth review of each service every five years, then making recommendations to BBC management.
According to this report in The Guardian, the Trust has now launched an eight-week public consultation and the review will be judged against this.
Greg James, one of the youngest presenters to rise through the ranks at 26, took over the drive time slot from Scott Mills at the station in a recent reshuffle.
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