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Generator secures funding for the future

Posted in News by Generator on Thursday 21st of February 2013

In these tight times Generator, the UK's leading music development agency has defied the downturn and bucked the trend of large scale cuts, securing funding to complete a programme that will further develop artists, music businesses and establish a touring network for emerging artists over the next three years.

Having exceeded all output targets for the ‘Building The Business of Music’ programme that was funded by the European Regional Development Fund (ERDF) the first major funding success was confirmed as recently as December when after negotiation with the Department of Communities and Local Government, Generator was awarded £600,000 to underpin a new programme of Business support in the North East region titled Music Futures.

The 30-month programme will mature Generator’s offer to music and creative businesses in the North East to help unlock potential and drive growth of the wider creative industries. Consolidation of partnerships with Digital Union, Northern Film & Media (NFM) and Sunderland Software City will ensure that provision is smart and timely and that the menu of support available in the North East is clear for a creative business seeking support.

Additionally, as a result of the organisation’s track record in youth engagement and demonstrable experience in the delivery of first-class business support, Generator were incredibly pleased to be awarded a grant through the RBS Inspiring Enterprise fund, which will develop a project called ‘Ladders’ that provides enterprise support to young people with interests in establishing a creative business. Fitting well with existing programmes and strategies ‘Ladders’ will feed into the Music Futures business support project and enable the agency to support the growth of an idea, from pre-start to fully fledged business.

In July 2012, Generator was involved in the ACE roundtable discussion ‘Talent Development in Contemporary Popular Music’ and fed into discussions around priority themes for this work. This informed ideas about how Generator could develop the live environment and support promoters that are working outside of larger towns in providing a first real tour experience for emerging artists whilst developing new audiences.

Working in partnership with Liverpool Sound City, Higher Rhythm (Yorkshire), Music South West, Community Music East and West Midlands Music Programme Manager Clare Edwards, Generator’s proposal met with ACE needs and a fund of £236,000 was subsequently awarded to the ‘Mapped Out’ proposal, a 3 year plan to establish a well connected, well trained pool of promoters who share experience and business practise leading to a solid professional touring network of venues for use by the live music industry.

This programme consolidates Generator’s position as a national music development agency and cements the partnership with ACE it has been developing for a number of years.

Regional Director at Arts Council England Alison Clark-Jenkins added: “Generator is a great asset to the region’s music sector, developing talent, prospects and professional ambition for musicians, producers and promoters. Securing these Strategic Touring funds will enable Generator to take this expertise into areas which will benefit the most from it, bolstering the musical landscape of six locations across England”.

Underpinning all of the above is the fantastic news that Generator is one of only 12 organisations to receive 3 year funding from the Performing Rights Society Foundation (PRSF). The award of £10,000 per year until December 2015 is a great boost to the artist development programme and will be invested in the support offered to artists who have come through the Tipping Point network.

Generator CEO Jim Mawdsley said: “All of these funding awards come off the back of 3 years hard work by the team at Generator who have fulfilled all expectations and targets set by our funding partners. The new finance has come through as we are confident of making even more progress and assisting the entire music industry both at home in the North East and the wider UK by supporting businesses, developing artists and working on strategies to fulfil the demand of the live music sector. We are extremely proud of our work to date and are very much up to the challenge of the future”.