Entertainment retail giants HMV recently announced a partnership with secondary ticketing site Seatwave that will enable fans using the service to pick up tickets in person from an HMV store as opposed to waiting for tickets in the mail. This could obviously be perceived as a response to the recent postal strikes at Royal Mail across the UK.
Seatwave will also now provide a secure ticket exchange service as part of the HMV online ticketing operation.
HMV's London Trocadero Centre outlet is the first store to feature the Seatwave ticket collection service, which became open to the public on 23rd October.
Commenting on the partnership, Joe Cohen, CEO and founder of Seatwave, said in a statement: "HMV is clearly the most innovative entertainment retailer in the market and we're honoured and excited to work with them to expand both of our businesses."
Seatwave was founded in 2006 as a fan-to-fan ticket exchange operating in Europe and aiming to offer customers a more secure way of purchasing tickets to sold-out music, sports and entertainment events.
According to a report from website Ticketnews, British officials estimated that the entire secondary ticketing market in the UK was worth ₤1 billion in January 2008. As previously reported by The Gen, HMV also made a serious move into the live music sector earlier this year by going into partnership with live promotion company Mama group.
Website design and development by
Post new comment