The BBC has this week launched a dedicated iPlayer service for Radio, covering its stations across multiple platforms and separating audio content from the regular iPlayer.
The iPlayer service will enable users on the move to listen to stations through smartphone apps on iOS with an Android app in the works alongside catch up services, videos and downloads. It also offers now obligatory social sharing and ‘discovery’ features alongside direct content from DJs and Presenters that will aim to create “a two-way conversation between audience and studio”, though it has to be said that this might prove difficult in the case of Zane Lowe who is more likely to overwhelm listeners with his boundless enthusiasm for every piece of music ever recorded as you politely nod and tune out.
General Manager of Programmes and On-Demand at the BBC Daniel Danker said: "BBC iPlayer Radio is radio for an audience that expects to access our content anywhere: now you truly can take BBC Radio with you wherever you go”.
Danker continued: “It's also radio for an audience that wants greater choice and control. They want to listen again when they choose, to personalise their listening experience, to share tracks they've discovered with friends”.
On launching the service this week, the BBC revealed that radio requests on tablet devices via the iPlayer had increased 300% per month year-on-year.
All homepages for stations have been brought together into a dedicated radio platform, which you can check out here.
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