Hugely popular online radio station Last.fm have dropped the ‘on demand’ streaming element of their services and have formed alliances with direct competitors such as Spotify and MOG.
Last.fm was launched in the UK in 2002 and CBS International acquired the company in 2007. Using a sophisticated music recommendation system, the site enables users to build profiles and playlists according to their musical taste, creating a platform for discovering new music alongside connecting with like-minded music fans.
The system uses a technique referred to as ‘Audioscrobbling’ to relay user information back to the Last.fm database from the point of streaming and will now link to other rival on demand services as partners, including those mentioned above and influential mp3 aggregator site The Hype Machine.
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