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The launch of Mflow

Posted in Digital, News by Generator on Wednesday 21st of April 2010

Mflow, a new digital music service combining features of iTunes and social networking site Twitter launched in the UK last week.

The service was previously invite only but is now open to the public and you can sign up here. Essentially, users recommend tracks to their ‘followers’ in a similar style to micro blogging site, Twitter. Following this, users who have tracks recommended to them can link to a complete stream of the track once and then have the option of buying and downloading the track through the Mflow interface.

In an interesting twist within this new model of hearing and buying new music, the fan who initially recommends the track then gets 20% of the download fee to spend on future downloads from the site.

At the point of launch, Mflow had tracks from major labels such as Sony available alongside key independents such as Domino, Beggars and PIAS.

Mflow CEO Oleg Fomenko said in a statement: "We are delighted that after six months of highly successful testing involving 10,000 invited users who have provided us with invaluable feedback and input about our service, we are now ready to remove access restrictions and let the general public use mflow. Moving forward, we are confident that Mflow will provide the template for social music discovery".

Have your say! Are you signed up to Mflow yet? Is it an innovative mix of iTunes and Twitter, enabling the ‘ social discovery’ of new music? Will this service be an integral part of new digital models that will help the industry move forward?