Amazon has this week launched its much discussed cloud player in the UK, France and Germany.
As previously reported, the retailer agreed licensing deals with all of the ‘big four’ labels this summer alongside more than 150 independent distributors and aggregators.
The player has a ‘scan and match’ function, in which users can import tracks into the player that will be stored as 256 kps MP3s, pitting it directly against iTunes Match service.
Described by the company as “an important new service to give you a simple way to keep your music safe and have it with you”, the cloud will allow storage of up to 250 existing tracks for free, with a premium service at £21.99 per year boosting this to 250,000.
Let cloud battle commence! In related news, Apple this month announced the closure of its underwhelming music social media network Ping. The service launched two years ago and will shut down on September 30, destined to join the likes of the ironically titled Google Buzz in the digital graveyard.