Social networking website MySpace has joined the associates programme of the Music Managers Forum (MMF).
Established earlier this year, the programme aims to nurture strategic alliances between the music management community in the UK and the wider business world, including various music service providers and platforms.
MySpace will work with the members of the MMF, attempting to ensure that they are maximising the potential of the platform for their artists by using existing features offered by the site, including streaming and secret live shows organised and publicised through MySpace.
This is thought to be part of an ongoing attempt for MySpace to be more artist-friendly, developing their services with close attention paid to the needs of both emerging and established music acts.
Brian Message, MMF Chairman and manager of acts such as Kate Nash and Radiohead said: “We are especially keen to ensure the needs of developing acts continue to be central to MySpace’s evolution.”
The MMF was formed in 1992 to represent the interests of music managers and their artists in the UK.
MySpace was bought by Rupert Murdoch’s News Corporation for a reported £330m in 2005 but has since experienced a global decline in users and has been overtaken in many respects by competitors such as Facebook and Spotify. MySpace Music services were launched in the UK at the end of 2009.
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