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Rajars: 6Music soars

Posted in Learning Zone, News, Radio by Generator on Thursday 25th of October 2012

Who is ready to tune in to some serious radio stats? The latest quarterly Rajar figures have been released, showing that BBC 6Music has soared to over 1.5 million listeners as Radio 1 and 2 both take a dip in the same period.

The reach of 6Music rose by over 30% year-on-year, increasing by 17.5% between quarters with 1.6m people tuning in during quarter 3 of this year.

Elsewhere, Radio One has dropped 5.5% annually to 11.2m with Chris Moyles losing over 400,000 listeners and dropping to below 7m during his final quarter for the station prior to Nick Grimshaw taking over the breakfast show on 24 September. As previously reported, Moyles saw his audience drop to a five-year low in the last round of Rajars.

Radio Two also experienced a dip to 13.9m million listeners this time around, though it clearly retained the title of the UK’s most listened to radio station.

Outside of the BBC, Global Radio saw XFM dropping by almost 10% annually, Heart skipping a beat and dropping 4.1% and Capitol also rolling down the hill by 2.5%. Jazz FM grew by an impressive 22.8% annually to 624,000 despite its ‘A kind of blue’ incident earlier in the year.

The Rajar figures also show that overall, 89% of the population tuned in during the quarter, with digital listening rising by 6% across the year and claiming almost a third (31.3%) of all radio listening in the three month period, an increase of just under 3% on last year.

To see the complete figures and download the pdf here.

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