In what seems to be an attempt to compete with traditional radio, UK on-demand streaming service WE7 have added a news ‘track’ function to their site.
Listeners can now select broadcasts any time, interspersing news with their favourite music and there will also be the capacity to add the feature to play-lists. WE7 have formed a partnership with the Guardian Media Group to deliver this and the output will be created by GMG’s Real Radio team and updated in real time.
Steve Purdham, chief executive and co-founder of WE7, said in a statement: “This partnership marries high quality news production and delivery with the new paradigm of on-demand music. Radio and Cloud based music can learn a great deal from each other.”
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