Within the Music Business Training sessions we discuss and develop:

Identifying Opportunities – Market Research

Making the most of your existing markets and exploring new opportunities is important to any creative business. Researching your market informs all subsequent decisions. With Music Business Training, we discuss techniques for implementing competition analysis, SWOT and how to present a clear USP for your creative business.

The Marketing Mix - Strategic Planning

Successful creative entrepreneurs are truly customer focused and ‘marketing’ isn’t just another work for ‘selling’. These sessions provide the focus to create an effective marketing campaign, discussing PR, Press and Promotions.

Internet Marketing & Distribution

The internet has changed how creative businesses communicate and retail, allowing greater opportunities for business to connect with the consumer to distribute and promote your creative products and events.

Protecting Your Creativity

We advise you on Intellectual property and how to protect it and yourself in business focusing on copyright and trade marks.

Securing Investment & Funding

Showing you the best ways to write a business plan to attract funding from public and private sector, which funding streams and options are available to creative industries and how to effectively ‘pitch’ your ideas to investors.