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Generator Compact Setting up a Record Label – DIY Workshop

Wednesday, 27th January 2010

11:30 - 17:30

The Bunker , Sunderland

FREE ENTRY

Following December's successful Compact Music Business workshops in Newcastle, Generator and Transmit Consulting are pleased to announce three new workshops for Sunderland, Gateshead and Middlesbrough focusing on Setting up a DIY record label, Placing music in Films, Games & TV, Digital Music Marketing & Distribution. Guest speakers at these events will include industry experts from Atlantic Records, Games company Ubisoft Reflections and Synch agent Woodwork Music.

Date: 27.01.10 Venue: The Bunker Sunderland  Time: 11.30am – 5.30pm

A ‘release’ is generally the best way to present a band to the media, the music industry and to your fans. This workshop will show you how to put your own ‘records’ out, how to market them and how to generate revenue from your music.

  • Product Development – making the best records you can
  • The Plot – developing a strategy for your releases Resources / Tools – what you need to maximise your opportunities
  • Marketing and Promotions – how to manage a campaign
  • Sales and Distribution – selling your music
  • New Media – the impact of the internet
  • Teambuilding – using professional services e.g. PR / Management
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    Guest Speaker

    Pip Newby – Atlantic Records / Friends Vs Records http://atlanticrecords.co.uk/ Event Partner

    The Bunker – Sunderland http://bunkeruk.com/

     

    Music Synchronisation & Licensing Workshop

     

    Date: 28.01.10 Venue: Gateshead International Business Centre Time: 10.00am – 4.00pm

    Licensing music to film & TV, computer games, digital media has become a key revenue stream for many record labels, artists and publishers. It is estimated that licensing repertoire to film and TV generates around £25 million per year for UK labels alone (source: BPI) and millions more in publishing income.

    This workshop will look at the synchronisation business and advise the best strategies for placing your music and generating income for your songs and recordings.

  • Digital Media / Film / TV – using music in moving images
  • Advertising – using music to promote third party products
  • Games – the use of music in videogames
  • The roles of synch agents and music supervisors
  • Contracts – a synchronisation agreement and the terms
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    Guest Speakers

    Rachel Wood - Woodwork Music (Syncs Agent)

    Woodwork Music is an agency set up 4 years ago specialising in promoting a select range of dynamic and original, independently owned, music from a range of eras and genres for use in TV advertising, feature films, TV programmes, computer games and other visual media.

    Rachel has placed music in campaigns with numerous brands across the globe including Fosters, T-Mobile, Volvo, Cherry Cola and Volkswagen. Woodwork Music has also recently placed music in US TV shows like CSI and The OC as well as various new feature films in the US and across Europe.

    John Vincent- Ubisoft Reflections (Games Company)

    The company was formed in 1984 in Newcastle and they have developed classic games like Shadow of the Beast and Driver which had three sequels and sold over 14 million copies. John Vincent is the Audio Direct at Ubisoft and has previously worked for Midway and Pivotal games.

    Event Partner Games Horizon 

     

    Digital Music Marketing and Distribution

    DateTuesday 16th March 2010 Time: 10.30 am - 4.30pm Venue: The Institute of Digital Innovation Teesside University Middlesbrough TS1 3BA

    This unit is designed to help bands, labels and managers use the internet to market, promote and sell their music. It will look at the range of services available and also how you can combine online marketing with traditional methods e.g. press and radio. Any artist or label looking to ‘break’ a record needs to know how to maximise internet promotion to their advantage.

     

  • Digital Distribution & Retail – selling music online
  • Digital Business Models - alternative revenue streams
  • Marketing Mix' - new media Vs traditional media
  • Online Marketing - digital campaign planning
  • Implementation - online techniques and tools
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    Event Partner IDI