Digital Music Marketing and Distribution

This workshop is designed to help bands; music producers; record labels and artist managers use the internet to market, promote and sell their music. It will look at the range of services available and also how you can combine online marketing with the traditional ‘marketing mix’ e.g. press and radio.

Date: Tuesday 16th March 2010
Time: 10.30 am - 4.30pm

Venue: The Institute of Digital Innovation
Teesside University (Phoenix Building)
Middlesbrough TS1 3BA
Campus Map:

Generator Compact is a new music business development programme delivered as a one day bite size workshops and funded by the One North East Higher Level Skills programme.

Any music business looking to ‘break’ a record or launch a new artist needs to know how to maximize digital distribution and promotional opportunities.

Workshop Content

• Digital Distribution & Retail – selling music online
• Digital Business Models - alternative revenue streams
• Marketing Mix - new media Vs traditional media
• Online Marketing - digital campaign planning
• Implementation - online techniques and tools

Event Host

Institute of Digital Innovation

Booking

These courses are free to attend but will be restricted to 12 people per unit so please register interest as soon as possible. This is a one off opportunity for music businesses in the region and the workshops are targeted at record labels, music managers, live promoters, DIY bands and other music businesses.

To register for the workshops please email Martin @ Generator or call 0191 – 2450099.

Generator Compact is a new music business development programme delivered as a one day bite size workshops and funded by the One North East Higher Level Skills programme.

Funders

The SUSTAIN Strategic Partnership has appointed Generator and Transmit Consulting to deliver this workshop programme in the north east through Skillset and ERA ltd. This programme is being funded under the One North East Higher Level Skills programme.