Plugged In: Mobile Marketing Masterclass

Generator invite Plugged In members to attend an exclusive Mobile Marketing Masterclass

Learn everything you need to know about mobile marketing from the experts and get the opportunity to win a free mobile app developed specifically for your music courtesy of Mobile Roadie.

This session will outline the most interesting mobile campaigns demonstrating what’s needed to promote your band and music.

• Steve Mayall - Music Ally (Digital music business consultancy)
• Stephen O'Reilly - Mobile Roadie (Music App developer)
• Seth Jackson - PIAS Digital / Indie Mobile (Digital Distribution /Marketing)

Our expert panel will give an overview of mobile marketing, demystify the jargon used in mobile marketing and discuss Inspirational campaigns and Why they work

This is an interactive event welcoming questions and thoughts from the Plugged In audience and we are asking for two or three bands to supply details in advance.

The case studies chosen will get a free app.

Our guests will also:

• Create mobile marketing campaigns at different budget levels
• Build an app using audience content live.
• Deliver a free App to a lucky audience member courtesy of Mobile Roadie

There will also be an opportunity for Networking and Drinks

To book your place at this exclusive event contact Jonny

If you are interested in the experts on the panel working up a case study live on the night and winning a free app developed by Mobile Roadie then send us a link to your artist / label website and 100 words maximum about how this would benefit your business.

Guest Speakers

Steve Mayall - Managing Director – Music Ally

Co-founder and mobile director of Music Ally, Steve also has extensive experience in the mobile music space as a senior analyst for the Informa Telecoms and Media group where he spent three years focusing on the developing mobile media market. Prior to that he worked in business development for the large UK independent production company Somethin' Else, focusing on digital and wireless media, and was involved in developing Europe's first ever music service over early WAP phones. He also did a stint at the MCPS PRS collecting society examining the impact of digital media on the music publishing business at the end of the 90s.

Stephen O'Reilly - Mobile Roadie

Mobile Roadie is the simple and inexpensive way for anyone to build and manage their own iPhone, Android and Blackberry apps and is coming soon to iPad and Nokia. Clients include Madonna, The Beatles, Robbie Williams, Twilight The Movie, The Golden Globes, Ashton Kutcher, The Davos World Economic Forum, & many more.

Seth Jackson – PIAS Digital / Indie Mobile

Seth heads up [PIAS] Media which is the agency within [PIAS] Entertainment Group that provides Creative Marketing, Sync, Brand Partnership, Mobile, Apps and Live Experiential services working with third parties including management, labels, brands and agencies. [PIAS] is Europe’s leading independent label and music services company with offices in 6 territories. Seth was formerly the founder and owner of Indie Mobile, the award winning music mobile marketing agency which was sold to [PIAS] in 2008.