In Conversation

Generator has a strong track record of securing music industry heavyweights to speak about their lengthy industry careers and in the last two years have organised four fascinating ‘In Conversation’ sessions with:

• Lawrence Bell - Domino Records
• Alan McGee - Creation Records
• Geoff Travis - Rough Trade
• Richard Russell - XL Recordings
• Martin Mills - Beggars Group

These seminars are useful for a broad section of people working in music – from artists and managers through to producers and musicians looking to find alternative sources of revenue for their music.

These are excellent and useful sessions for individuals pursuing careers in the industry or small/medium music business enterprise wishing to grow from ‘ideas’ stage through to ‘start-up’. They can help remove barriers to starting a music businesses.

The Know How seminar series is a vital tool in assisting all businesses and potential entrepreneurs in the sector to keep abreast of changing trends within the wider music industry.

The Know How opens up access to experienced music industry professionals who discuss subjects aligned to their own business models and unearth the strategies they originally undertook to guarantee business expansion.

Traditionally the series takes place in the week leading up to Evolution, the North’s leading outdoor 2-day music festival.

• The Know How seminar series has a positive function for the people who attend; despite all the difficulties the artist may now face with the huge changes in how people access, listen to and buy their music, the message is still felt quite clearly: that the future of recorded music is still an area rich with possibilities with multiple opportunities for musicians, songwriters, labels, publishers and agents.