Part of Music Futures > Innovation and Digital Music seminar series.
This free seminar looks at how the music industry engages with online media. Do bloggers now fulfill a tastemaking role which was once undertaken in traditional A&R roles or are artists filling the gaps themselves with streaming, videos, podcasts and updates?
Is this a means of keeping fans updated and building a fanbase or can it provide something more? If this is the case are labels paying online media the respect it deserves?