Music Futures > New markets for licensing and brands

Part of Music Futures > Innovation and Digital Music seminar series.

This free seminar looks at how music can be partnered with brands and sponsors in mutually beneficial agreements. Associations between products and music are growing, with endorsements now requiring more than a soundtrack for an advert. These partnerships can mirror 360 publishing deals with tie ins for live performance and physical releases and can go beyond synchronisation deals.

The panel is led by Rachel Wood from Woodwork Music and will look at real life examples and new tie ins to explore how artists and labels can work with brands and what the benefits are for all parties. Panelists will also look at the value of these partnerships to the industry.

Panelists:

Rachel Wood

Woodwork Music

Will Page

PRS for Music

Gary Downing

FRUKT Music

Sophie Urquhart

Spirit Music Group

Mikey Stirton

Fourth Floor Music

Part 1

Part 2

Part 3

Part 4

Hashtag for the event is #musfutures