As CEO of Generator, Jim Mawdsley oversees the agency’s work to build and strengthen regional music businesses and identify career paths for, and develop the commercial viability of artists.
Jim was a member of the DCMS sponsored Live Music Forum and chaired the sub group, which made recommendations to ministers on how the Live Music sector could be developed. He is currently an active board member of The Association of Independent Festivals and until recently a board member of Culture North East.
Jim has operated as an independent music promoter in the North East since the mid eighties. He has events that range from 50 capacity pub gigs, 2,000 capacity venues, 10,000 capacity dance events in arenas, to large outdoor events. Jim is Festival Director or Evolution Festival which saw a bank holiday weekend attendance of 45,000 over 2 days.
His all round ability also saw him build Shindig, the Newcastle club night into an internationally recognised brand over his 12 year involvement.