Words by Toby Rogers
Popular music is littered with cads; ill-bred geezers looking for an easy way out of the inner city. Just look at Liam Gallagher. The Burnage cowboy rose from the mean streets of early-nineties Manchester to become one of Britain's most enthralling frontmen, equal parts cocksure scallywag and golden rock god. It's this juxtaposition of mundane ordinariness and raw rock 'n' roll talent that remains at the heart of British music. From The Rolling Stones to The Libertines, Arctic Monkeys and beyond, it's let us keep our heroes close, knowing they've come from the same rain-soaked streets as us.
Emerging from darkest Suffolk, indie-pop adventurers The Cads blend yacht-riding Simon Le Bon swagger with street-smart East Anglian honesty. Formed in 2009, the Ipswich-based outfit bound through acres of eighties new romanticism on stunning new track "New Seed." Railing against the pop-punk scene that dominates their hometown, The Cads deliver sharp, indie-tropicala that's more "Club Tropicana" than tractor boy. Indebted to the post-punk and glitter-pop of the early eighties, there's is a sharp, modern sound that's streets ahead of their rivals.
Taking their moniker from the classic phrase "you're a cad and a bounder, and no mistake," these charming indie urchins are the rising stars of the new wave of indie-dance. Marrying catchy drumbeats with ambient arrangements and chart-friendly melodies, they slip neatly into the groove between Two Door Cinema Club and Wild Beasts. While the Belfast dance-poppers emerged from nowhere to become one of the most talked-about young bands in Britain, expect The Cads to do the same.
Today's tip comes courtesy of Lee at Deaf Surfer Records