Driven by people. Defined by purpose
Generator is powered by people - bold thinkers, doers and changemakers who believe in the North and back its creative future.
On this page, you’ll meet our core team, our board of trustees, and our youth-led Ambassadors Network. Together, we bring vision, lived experience and energy to everything we do.
Generator is powered by people - bold thinkers, doers and changemakers who believe in the North and back its creative future.
On this page, you’ll meet our core team, our board of trustees, and our youth-led Ambassadors Network. Together, we bring vision, lived experience and energy to everything we do.
A long-standing partnership built on belief. We’re proud to be a key partner of Youth Music. Like them, we believe every young person deserves the chance to transform their life through the power of music.
From studio time and mentoring to live showcases and national platforms, our work together creates real opportunities for emerging talent across the North.
First Notes
Designed for early-career artists aged 18–25, First Notes helps musicians take their first step towards professionalising their sound - from recording in the studio to launching a release and performing live.
Next-Up
A new programme for Rap, RnB and Afrobeats artists aged 18–25, focused on collaboration, creativity and visibility. Artists work together on a track and video, while building connections and confidence along the way.
Generator Young Ambassadors
A board of 18–25-year-olds helping shape the future of Generator. Our Ambassadors work with us to challenge, inform and improve our programmes - making sure we stay relevant and rooted in the communities we serve.
Are you an artist or music professional from Tees Valley?
Our Sonic Futures programme offers tailored support, development opportunities and funding for people living or working in the Tees Valley.
From hands-on skills programmes to artist funding and local showcases, we’re building a stronger, more sustainable music scene in the region.
Media Enquires:
press@generator.org.uk
Partnerships:
partnerships@generator.org.uk
Talent Programmes / Industry Support:
mail@generator.org.uk
General Enquiries:
mail@generator.org.uk
Proudly Based in the North East:
Generator, Floor 1, Live Theatre.
27-29 Broad Chare,
Newcastle upon Tyne, NE1 3DQ
Join us on socials
Want to see what we’re up to? Follow Generator for the latest opportunities, updates, behind-the-scenes and more.
We put people first
People are at the heart of everything we do. We invest in talent, nurture teams, and create real opportunities.
By bringing the right people together, we build something bigger than ourselves - stronger businesses, stronger communities, and a stronger industry.
We collaborate with the best to deliver real results.
From global brands to grassroots changemakers, our work is powered by partnerships. Together, we amplify Northern voices and make big things happen.
Our work
Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.
We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.
Because the creative North shouldn’t just be part of the conversation - it should be leading it.
Our work
Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.
We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.
Because the creative North shouldn’t just be part of the conversation - it should be leading it.
We’re always open to new partnerships and collaborative projects.
From music and culture to education, tech, and creative business - if you're serious about making real change in the North, we want to hear from you.
Let’s build something bold.
- Lucy Bridge, Generator x Warner Music UK InternBefore Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
- Lucy Bridge, Generator x Warner Music UK InternBefore Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
- Lucy Bridge, Generator x Warner Music UK InternBefore Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
We’re here to put the North of England on the global map. Empowering talent, communities and businesses to shape the future of music, culture and creativity.
From Grassroots scenes to global stages, Generator is driving cultural and creative change across the North
Generator is the North’s leading music development agency. Since 1991, we’ve been breaking barriers, building careers, and pushing boundaries.
We don’t just talk about the future - we create it.
We give talent, creative entrepreneurs and industry professionals the tools, connections and platforms they need to grow and thrive. Whether it’s developing artists, backing startups or opening doors to global opportunities, Generator turns ambition into action.
We don’t just support the industry - we build it.
From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
We don’t just support the industry - we build it.
From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.
Talent & Skills
We provide practical skills, training, and mentorship for emerging artists and industry professionals at all career stages.
Industry development
We create strategic opportunities and projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and
projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and
projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and projects that amplify Northern music regionally, nationally, and internationally.
Partnerships
We build influential partnerships, attract investment, and advocate for Northern music and creative industries.
Community
We deliver inclusive, accessible projects and events that engage local communities and celebrate diverse Northern talent.
Nrthrn Baby x Generator: Next Up Showcase
Generator Connect - Gateshead
Hardwick & Morris Drop-in Sessions
Northern Sound FOCUS Wales
Feature
Next Up
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The North of England takes the Global Stage at SXSW Austin
The North of England takes the Global Stage at SXSW Austin
2026 Mercury Prize returns to Newcastle Following its biggest year yet in 2025
From Tees Valley to Hertford: Sonic Futures Artists Step Into the Spotlight
From Advice to Opportunity: How MIAG Support Is Shaping Artist Careers
Generator and Warner Music UK Announce Three-Year Partnership
BPI welcomes new members to its Equity and Justice Advisory Group
Tees Valley PPL Momentum Accelerator Grantees
Loren Heat: From Middlesbrough to Japan
Generator launches landmark Japan partnership
Mercury Prize shines global spotlight on Newcastle and the North East
Generator 2025 That's a Wrap
North East Music Leader Named On Influential Government Creative Council
News & Views
The latest from across the Generator network - projects, people, partnerships and perspectives.
Stay up to date with what we’re doing, who we’re working with, and how we’re shaping the future of music, culture and creativity in the North.
The North of England takes the Global Stage at SXSW Austin
2026 Mercury Prize returns to Newcastle Following its biggest year yet in 2025
From Tees Valley to Hertford: Sonic Futures Artists Step Into the Spotlight
Music industry advisory group
Free advice. Tailored support. Trusted experts.
Our Music Industry Advisory Group (MIAG) connects artists and professionals in the North with leading experts from across the UK music industry.
Whether you're looking for guidance on funding, music law, A&R, touring or release campaigns, MIAG offers one-to-one advice sessions to help you move forward.
Adam Cutting
A&R / Label Operations (Interval Records)
Adam MacDonald
North East Project Manager
Alice Fuller
Deputy CEO
Amelia Derrick
Marketing and Communications Manager
Chyaro Hylton
Programme Coordinator
Josh Daniel
Chief Commercial Officer (Generator) // Head of Label (Interval Records)
Kay White
Finance Manger and Executive Assistant
Laura Freyaldenhoven
Music Industry Intern
Mick Ross
CEO
Paul Barrow
Finance Director
Ste Allen
Sonic Futures Project Manager
Thea Van Der Velde
Chief Marketing Officer
Thomas Bagnall
Head of Programmes
Michelle Escoffery
Songwriter / PRS Foundation Trustee
Joel Thompson
Music Promoter
Chelsea Wood
CEO, Wood Management / Got Music
Bernard Butler
Musician / Producer / Lecturer, BIMM London
Hazel Wilde
Musician, Lanterns On The Lake
Paul Lennon
Music Lawyer, Moore SGD Law
Sue Collier
Festival Director & Live Events Producer
Thom Lewis
Music Producer
Grace Stubbings
Artist Development / Creative Practitioner
Nina Radojewski
Head of Membership, AIM
Liam Reay
Director, Wipe Out Music
Olivia Fuller
Manager, Hardwick & Morris
Wendy Smith
Creative Director, The Glasshouse
James Hewitson
Sonic Futures Programme Coordinator
Dan Jones
Writer Relationship & Outreach Manager at PRS
Dan Grey
Music Management, Soho Radio Co-founder
Louise Henry
Consultatnt and FundraiserOur Board
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Adam Cutting
A&R / Label Operations (Interval Records)Adam MacDonald
North East Project ManagerAlice Fuller
Deputy CEOAmelia Derrick
Marketing and Communications ManagerChyaro Hylton
Programme CoordinatorJosh Daniel
Chief Commercial Officer (Generator) // Head of Label (Interval Records)Kay White
Finance Manger and Executive AssistantLaura Freyaldenhoven
Music Industry InternMick Ross
CEOPaul Barrow
Finance DirectorSte Allen
Sonic Futures Project ManagerThea Van Der Velde
Chief Marketing OfficerThomas Bagnall
Head of ProgrammesJames Hewitson
Sonic Futures Programme CoordinatorCareers
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Tech Skills Programme Coordinator
Generator and Sonic Futures are on the lookout for a Technical Skills Programme Coordinator to join our team, in what’s set to be a hugely exciting few years. The perfect candidate will be inspiring, champion positivity, connect with empathy, and lead with honesty and integrity. You’ll be passionate about the music and creative industries, our wonderful region, and Generator’s mission and vision. You’ll thrive working in a fast-paced creative environment amongst a small, but mighty, team.
We’re looking for someone flexible and ambitious in their approach, with proven experience in programme coordination or project management. Ideally, you’ll have some experience of the technical/off-stage side of the music industry, but we will provide on-the-job training for the right person. Organisation and multitasking abilities are a must, as well as the ability to adapt quickly to changing priorities and deadlines. You’ll be detail-oriented, focused on quality and results, and confident dealing with people from a variety of backgrounds.
A positive, can-do attitude is imperative with the desire to work as part of an inclusive team. In return, we can offer you a flexible, creative work environment where you’ll be supported by a passionate and positive team, excited about making a real difference through our work.
Download the recruitment-pack.pdf
Apply by 23 March 8am
Warner Music UK x Generator: Black Music Incubator Industry Internship
Warner UK and longstanding regional talent development agency Generator have combined forces to create a landmark development opportunity in the North East. Alongside other industry development initiatives, this will be the catalyst for establishing music industry infrastructure in the region, to support and develop aspiring recording artists and music industry executives.
As an aspiring black music professional, you will bring a passion for music and the creative industries. Based in Newcastle Upon-Tyne, you will work across Warner Music UK and Generator to develop your skills and support the North East’s creatives. You will spend time at Warner Music UK’s HQ in London, for 4 days per month across the duration of the internship, learning from multiple industry leaders. Day to day you will work on Generator’s programmes - developing local talent, attending events, and supporting the team with social media activations.
Download the recruitment-pack.pdf
Apply by 15 March 23:59
Opportunities for Artists & Industry
From breakthrough artists to rising producers, creative entrepreneurs to future industry leaders - Generator creates real opportunities to get in, level up, and go further.
We run a year-round programme of events, open calls, talent development and hands-on experience that connects you with the people, platforms and pathways that matter.
Ready to get involved? Head to our What’s On page to see what’s happening now.
Talent is everywhere. Opportunity isn’t.
Generator exists because we believe anyone with vision and drive should have the opportunity to succeed - no matter where they come from.
We’re here to level the playing field, build a sustainable industry, and create a lasting legacy for music, culture, and creative business in the North.
What we stand for
We make change
We don’t wait for change - we make it. Bold ideas. Bold action. Bold results. We take risks, challenge the status quo, and push the industry forward - making sure the North leads, not follows.
We put people first
People are at the heart of everything we do. We invest in talent, nurture teams, and create real opportunities. By bringing the right people together, we build something bigger - stronger businesses, stronger communities, and a stronger industry.
We create the future
The future belongs to those who think differently. We champion new ideas, embrace diverse voices, and push boundaries to shape what’s next for music, culture, and creative business in the North.
We stand for whats right
Integrity is non-negotiable. We’re straight-talking, transparent, and committed to building a fairer, more accessible industry. We stand for inclusion, respect, and backing talent based on vision and drive - not background or connections.