Newcastle Gateshead Music City Launches Foundation Report

New Foundation Report marks the first step in setting the long-term direction of Newcastle Gateshead Music City.

Developed with Counterculture and Newcastle University, and supported by the North East Combined Authority, the Foundation Report brings together a year of research and consultation with artists, venues, industry professionals, businesses and supporters from across the local music ecosystem.

Headlines:

• 83% of interviewees identified grassroots venues and organisations as key stakeholders in developing the local music sector, playing a central role in developing artists, building communities and supporting the wider sector.

• There are now more than 1,400 music businesses and artists operating across the North East, reflecting a region already rich in talent, activity and ambition.

• In 2023/24 alone, music contributed £364 million to the regional economy, supported over 3,000 jobs, and attracted 714,000 visitors – almost double the previous year.

• The region’s music sector is supported by growing infrastructure and influence, including major label partnerships, a strategic partnership with the BBC, and global platforms such as BBC Proms.

• Major national moments, including the MOBO Awards and Mercury Prize, have generated over £2 million in economic benefit while engaging thousands of young people.

• Investment in music skills and development delivers a strong return on investment, forecasting £5.80–£6.60 of economic value for every £1 invested.

The report sets out priority areas to strengthen Newcastle Gateshead’s position as a leading UK Music City including strengthening creative communities and collaboration through the grassroots, improving regional music funding, embedding music in regional strategies around economic growth, tourism, education and health, expanding spaces for music and local industry infrastructure; keeping talent in the region through clear pathways into music from early years to professional careers and making music a home for everyone.

The publication of the Foundation Report begins the journey towards an ambitious music strategy which will outline how music can drive growth and support the creative community.

Michelle Escoffery, Newcastle Gateshead Music City Chair: This report provides a strong foundation for the future of Newcastle Gateshead Music City and reflects the voices and expertise of the artists, organisations, communities and partners who shaped it. The Board recognises and values this contribution and is fully committed to the insights and responsibilities the findings bring. This is not an end point, but a starting point, and we will work with partners across the sector to translate this evidence into clear priorities and action. Through the development and delivery of our Strategic Plan across 2026 and beyond, the Board will be accountable for turning insight into action and supporting a connected, resilient and future-facing music ecosystem for Newcastle Gateshead.”

About Newcastle Gateshead Music City
Newcastle Gateshead Music City exists to champion the stories, legacy and impact of music in the region – from artists and venues to the people, communities and businesses that power the wider music ecosystem.

It advocates for the role of music in shaping the region’s cultural identity, economic growth, and global reputation, and to ensure that contribution is recognised, supported, and sustained. Working with artists, venues, businesses, and civic partners, Newcastle Gateshead Music City strengthens the infrastructure needed for music to thrive creatively, culturally, and economically. This work is rooted in collaboration with those who make and support music at every level.

The initiative is led by The Glasshouse International Centre for Music and Generator, building a connected and future-facing music ecosystem for the region.

Read the full report here - Foundation Report PDF